On Twit­ter the other day, some­one asked me why I don’t put my site in my Twit­ter profile. 

1– I don’t want the focus to be on my site from my pro­file. When peo­ple meet me via Twit­ter, I want them to inter­act with me before going to my sites. 

2– I want the focus to be on their site and whether I can help them, not me and how great I think I am.

3– Being semi-retired, I cherry pick my clients. 

It used to be that I had to work with every­one who asked for my help, HAD to because if not I was gonna go broke. 

Now I work on cases that fas­ci­nate me, with peo­ple I like, at prices that make sense for both of us. 

4– When you can get traf­fic on demand, you no longer see every­thing as an oppor­tu­nity to get more traf­fic. That sounds like horse­shit to some peo­ple, so let me try an analogy.

Have you ever noticed that money isn’t as urgent a con­cern to your rich friends? It’s because they’ve solved the prob­lem of money in their lives. They have other things to focus on.

It doesn’t mean they don’t care about money. 

It means that now that they know how to get it, and what to do with it, it’s just a tool. 

They don’t feel urgent or des­per­ate about it any longer. If they lost all their money, they’d be able to get it all back in a cou­ple of years– because they under­stand money. 

Just look at how many times Trump’s com­pa­nies have been bank­rupt. He always bounces back, because he under­stand how to get money.

Ask­ing me why I’m not using the same traf­fic tech­niques every one else is using is like ask­ing why Hugh Hefner doesn’t have a pro­file on eHar­mony. Hugh Hefner is like, 147 years old and has three young girlfriends.

Who know about each other. 

So yeah, even though he prob­a­bly knows how to get more women — if he doesn’t need them, what’s the point of inter­net dating?

That’s how I feel about web traf­fic and mar­ket­ing and leav­ing my site link in every pos­si­ble corner. 

I unof­fi­cially launched this site on Wednes­day night. It’s Sun­day. It already gets 100 vis­i­tors a day and I have yet to pro­mote it.

That’s more vis­i­tors than the major­ity of com­mer­cial sites get after years of being live. 

I can get vis­i­tors any time I want. Twice this week I’ve had it hap­pen totally by acci­dent, to this site. Traf­fic? Is not my problem. 

Okay, so when I want peo­ple to visit my site from Twit­ter, what do I do? 

I tweet a link. To com­pelling con­tent that I believe my audi­ence will want to read. I try not to have a good ratio of con­ver­sa­tion to ran­dom thoughts to retweets and link tweets. 

By engag­ing with the peo­ple who fol­low me on Twit­ter, I’m much more likely to inspire them to action when I tweet. 

An exam­ple, The first post I made on the day I unof­fi­cially launched this site was retweeted 7 times. 

Now if it was on post I’d made after years of being online, I’d be expect­ing a com­bined com­ment plus tweet total of 70 or so, after a bit of promotion.

7 tweets with no pro­mo­tion other than shar­ing the link is okay by me.

Just wait until I start show­ing off.

In the mean­time, that doesn’t mean you shouldn’t put your link in your Twit­ter pro­file. But if you do, just think about why you’re doing it, and what effect it has.

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