It boils down to this.

No mat­ter who you are, it seems com­par­a­tively easy to get 100 peo­ple to do the same thing, to go in the same direction.

By com­par­i­son, espe­cially if you’re new to online mar­ket­ing, it seems much more dif­fi­cult to get 10,000 peo­ple to do the same thing.

You may find your­self won­der­ing if you even KNOW 10,000 peo­ple or if you have that kind of reach.

With the Mini-Viral Suc­cess For­mula, the pres­sure is off. At the same time, you’ll find that once you get the hang of gen­er­at­ing 100 unique vis­i­tors, 250 doesn’t seem that hard. And even­tu­ally you’ll come to real­ize that you can get to 10,000 vis­i­tors by repeat­ing what you did to get 100 vis­i­tors, 100 times.

Instead of try­ing to gain 10,000 fol­low­ers in Twit­ter dur­ing your first week out, you learn how to get the same results with only 100 or 1000 fol­low­ers. By the time you actu­ally get to ten thou­sand con­nec­tions, they’ll be as effec­tive as the next person’s 100,000.

Cre­at­ing a series of small suc­cesses is also a much more sus­tain­able model than attempt­ing to recre­ate the con­di­tions which must exist for one mas­sive viral cam­paign to be suc­cess­ful. Aim­ing to get to the Buzz page in Stum­ble­Upon sev­eral times a week is eas­ier than attempt­ing to get on the front page of Digg every month, and the rate of suc­cess rate is much higher.

How much does it mat­ter to you whether you get 40,000 vis­i­tors in one day, if they aren’t the type to buy, click or sub­scribe? If you can get 40,000 vis­i­tors in two weeks, and con­vert them at one per­cent, isn’t that bet­ter? For most busi­ness peo­ple, cre­at­ing a series of mini-campaigns is bet­ter for busi­ness because it takes less time, and involves more profit.

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