This past July, I was honored to be Network Solution’s featured guest at their monthly Tweetchat. the topic was “How to Increase Traffic to Your Website”. If you were unable to attend (or didn’t know me back then), you should know that there’s a recap of the event available from their site.
It includes my Top 10 Tips for Generating Web Traffic. Here they are, to give you a taste.
(Before reading them, you should know that I subscribe to the philosophy that Traffic Generation isn’t rocket science. It may be complex to execute at times, and it’s far from easy to do, or everyone would do it., But as far as the processes themselves, it’s pretty simple.)
Top 10 tips on Increasing Web Traffic
The big theme that ran throughout the Tweetchat was Tinu’s Top 10 Tips on Increasing Web Traffic. She listed them as follows:
Tip #1: Know what your objective is, and start with that in mind.
Tip #2 – Understand where you are now. What is “more” traffic – compared to what? What are higher rankings?
Tip #3 – Find the pain of your audience, where they go to relieve it and any unhealed pain they have that your product or service could be the solution to for your prospects.
Tip #4 – Format your game plan around reaching that audience.
Tip #5 – It’s hard to do many things well. Pick 5 web traffic areas per team member, & focus on one of them per day or marketing hour.
Tip #6 – Things work for most sites – Article marketing, Blogging, SEO, Advertising, podcasting, video marketing, & PDF marketing.
Tip #7 – Even with free traffic, If you can, test with a small advertising run.
Tip #8 – Pick keywords & targets from the perspective of customer needs, not your company name or products.
Tip #9 – Have a lead gen system. 97- 98.5% of the time, people are not ready to buy when they 1st hear about you.
Tip #10 – New things are great but stick to your fundamentals. Just cuz you’re using social media doesn’t mean stop visiting forums.
Pick up the rest of the information at the Network Solutions blog.