What’s Better Than Being on the Front Page of Digg?

by Tinu

Last week, we were talk­ing about one of the rea­sons busi­ness blog­ging growth is slow­ing.

Part of the rea­son growth is slow­ing is that the instant fame model of blog­ging is prov­ing to be hol­low. You can’t be an instant suc­cess blog­ger. It just doesn’t happen.

It may look like this blog­ger was an overnight suc­cess or that com­pany got instant social media atten­tion. But there’s always a huge amount of work cou­pled with a huge amount of work behind it.

And yet. There is a way that busi­ness blog­ging can greatly enhance your vis­i­bil­ity day after day, if you’re will­ing to forgo the Hyper-Viral model.

What if I told you that there is a way to get the same over­all effects and the same amount of traf­fic as being on the front page of Digg, with bet­ter results? Would you want to know how to do that?

What if you saw the results over a cou­ple of weeks or months, instead of days — BUT you could make it keep hap­pen­ing over and over again with a reg­u­lar­ity that you just can’t guar­an­tee with Digg?

Some peo­ple are say­ing yes, what’s the dif­fer­ence when I get the traf­fic and pub­lic­ity as long as I get it? Espe­cially if I can repeat it?

But some peo­ple are think­ing, no, I want a big burst of success.

So I’ll present another part of the real­ity. Let’s say you have a choice between these two scenarios.

I can get you on front page result with Digg, and in time and labor, it would cost you $4000, but I could only pull it off once a year. In that one time, you still have to pay me whether you’re on the page for five min­utes or 15 hours. And I can’t sell you votes or any of that stuff — you have to do the work involved, and know that after many, many times, it will even­tu­ally hap­pen, but not be sure when, and not really be able to con­trol it.

OR.

I can get you the same amount of traf­fic, the same amount of links, from the same num­ber of weeks or months of work but over the time you’ll be working.

In other words, that traf­fic will be spread out over sev­eral weeks or months, start­ing in a few weeks.

Your inter­nal time and labor costs are around $1000., then there’s $2000 in set up and fees. BUT. Once you learn how to do it this one time, you can do it over and again, as often as you like.

Now. It’s front page of Digg, one time shot, take what­ever results you get for $4000. Or spend $3000 and get the same results, but over, say, a month’s time, then repeat that result as many times as you like for free after that.

Option Two looks bet­ter now, doesn’t it? In the days to come, we’ll be talk­ing about let­ting go of that short­cut men­tal­ity of get­ting one quick Digg front page vs spread­ing your traf­fic — and risk — out over mul­ti­ple social media prop­er­ties, includ­ing your own blog.