Last week, we were talking about one of the reasons business blogging growth is slowing.
Part of the reason growth is slowing is that the instant fame model of blogging is proving to be hollow. You can’t be an instant success blogger. It just doesn’t happen.
It may look like this blogger was an overnight success or that company got instant social media attention. But there’s always a huge amount of work coupled with a huge amount of work behind it.
And yet. There is a way that business blogging can greatly enhance your visibility day after day, if you’re willing to forgo the Hyper-Viral model.
What if I told you that there is a way to get the same overall effects and the same amount of traffic as being on the front page of Digg, with better results? Would you want to know how to do that?
What if you saw the results over a couple of weeks or months, instead of days – BUT you could make it keep happening over and over again with a regularity that you just can’t guarantee with Digg?
Some people are saying yes, what’s the difference when I get the traffic and publicity as long as I get it? Especially if I can repeat it?
But some people are thinking, no, I want a big burst of success.
So I’ll present another part of the reality. Let’s say you have a choice between these two scenarios.
I can get you on front page result with Digg, and in time and labor, it would cost you $4000, but I could only pull it off once a year. In that one time, you still have to pay me whether you’re on the page for five minutes or 15 hours. And I can’t sell you votes or any of that stuff – you have to do the work involved, and know that after many, many times, it will eventually happen, but not be sure when, and not really be able to control it.
I can get you the same amount of traffic, the same amount of links, from the same number of weeks or months of work but over the time you’ll be working.
In other words, that traffic will be spread out over several weeks or months, starting in a few weeks.
Your internal time and labor costs are around $1000., then there’s $2000 in set up and fees. BUT. Once you learn how to do it this one time, you can do it over and again, as often as you like.
Now. It’s front page of Digg, one time shot, take whatever results you get for $4000. Or spend $3000 and get the same results, but over, say, a month’s time, then repeat that result as many times as you like for free after that.
Option Two looks better now, doesn’t it? In the days to come, we’ll be talking about letting go of that shortcut mentality of getting one quick Digg front page vs spreading your traffic – and risk – out over multiple social media properties, including your own blog.