You have an exist­ing busi­ness, and you want to make, say $10,000 a month with it, with an aver­age $100 sale. About 100 sales. For easy math we’ll say between follow-up and first time vis­i­tors, 2 per­cent of the peo­ple who visit your site end up becom­ing buy­ers by the end of the month. 

So to get to your goal, you need 5000 tar­geted vis­i­tors a month — not to the site, to the sales pages. To make it even harder, we’ll pre­tend that only half of the vis­i­tors to the site will even look at a sales page by the end of the month, though if we set up our sites, email newslet­ters, and blog­ging strat­egy cor­rectly, we know that’s not true. 

Which means that regard­less of how often they come back, we need to have 10,000 unique vis­i­tors a month. Let’s round that up to 334 unique vis­i­tors a day. 

Where can we come up with 334 unique vis­i­tors a day, start­ing from zero?

One place is the Mini-Viral Suc­cess Formula.

You see, most peo­ple are bank­ing on this huge response from social media and the rest of their traf­fic gen­er­a­tion projects. And if they miss the mark, they go home with nothing. 

But what they don’t know is that, it’s fairly easy to get sev­eral low to medium viral suc­cess pro­grams work­ing. And this is usu­ally how the huge viral effect is achieved, over time. 

No one expects to pre­pare a per­fect din­ner their first time cook­ing, on their quest to become a great chef. But you expect your 50th meal to be bet­ter than your 2nd, though hope­fully not as good as your 1000th. And over time, more and more that you cook for may enjoy your food. 

And if it gets, in prac­tice, from good to spec­tac­u­lar, peo­ple will start com­ing back for more. 

Then they start bring­ing their friends. And one day your prepar­ing your 1000th feast, and it seems like you’re sud­denly famous for your sig­na­ture dish. But actu­ally it’s just been build­ing so slowly and nat­u­rally that it feels like forever. 

This is what you want to do with social media, in par­tic­u­lar with blog­ging. That’s the Mini-Viral Suc­cess For­mula — it’s a plan to build sev­eral small suc­cesses in a way that builds momen­tum towards the goal of con­tin­u­ally becom­ing a mini-sensation. 

The goal, after all, with a busi­ness blog isn’t to become famous. It’s to make money. Most of us would rather have our 100 monthly cus­tomers than 10,000 vis­i­tors than turn into 100 leads. And that’s what the sys­tem is designed for — to help you make money with your blog, to turn your browsers into customers. 

This is where the change in strat­egy should be — this is the kind of think­ing that can revive the state of blog­ging, never mind social media. This is why the con­nec­tion is so impor­tant, and form­ing real rela­tion­ship begin­nings that mature offline.

Social media to amass hun­dreds and thou­sand fol­low­ers as an end in itself, with the hopes of mak­ing a quick buck is for peo­ple who are build­ing fan clubs, not busi­nesses. They’re for movie and media stars, not busi­ness people.

Of course, you may yet end up with sev­eral hun­dred thou­sand sub­scribers, fol­low­ers or monthly web vis­i­tors after a few months or years. 

And if you lay out a good strat­egy now, it may well be worth it.

Really soon, we’ll talk about the short­cuts you can safely use in social media and blogging.

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