Website Promotion — Where Do You Start?

The major­ity of mis­takes I see with small busi­ness own­ers and their web­sites can be traced back to an incor­rect start. Most com­monly I see the fol­low­ing issues:

  • Cre­at­ing a site with­out a def­i­nite purpose
  • Pro­mot­ing a cookie-cutter Site
  • Expect­ing a site not opti­mized for search engines to rank
  • Sites with inef­fec­tive lead col­lec­tion and gen­er­a­tion strategies
  • Launch­ing a site with no cus­tomer inter­ac­tion or oth­er­wise out­side the con­ver­sa­tion stream, and,
  • Fail­ing to give the prospec­tive lead, cus­tomer or client what they want out of your site.

How do you know if you’re mak­ing these mis­takes, and how do you avoid them? We’ll take them one at a time over the next few weeks and come up with some answers.

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2 Responses to “Website Promotion — Where Do You Start?”

  • Emmanuel Kawana says:

    Hi Tinu, it’s Emmanuel Kawana here. Resides in Lon­don. I’m basi­cally into IT but I have a near-future plan to launch into my own busi­ness. My self-designed Web­site will soon be up online. I will love to get to know you more to prob­a­bly share ideas on ways to opti­mize my scope in busi­ness world. Kindly con­sider this com­ment as an aware­ness that you will fre­quently receive emails from me.

    Emmanuel

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