• Website Promotion — Where Do You Start?

  The major­ity of mis­takes I see with small busi­ness own­ers and their web­sites can be traced back to an incor­rect start. Most com­monly I see the fol­low­ing issues:

  • Cre­at­ing a site with­out a def­i­nite purpose
  • Pro­mot­ing a cookie-cutter Site
  • Expect­ing a site not opti­mized for search engines to rank
  • Sites with inef­fec­tive lead col­lec­tion and gen­er­a­tion strategies
  • Launch­ing a site with no cus­tomer inter­ac­tion or oth­er­wise out­side the con­ver­sa­tion stream, and,
  • Fail­ing to give the prospec­tive lead, cus­tomer or client what they want out of your site.

  How do you know if you’re mak­ing these mis­takes, and how do you avoid them? We’ll take them one at a time over the next few weeks and come up with some answers.

  

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  Published on June 19, 2009 · Filed under: website promotion; Tagged as: website promotion help, website promotion mistakes, website promotion tips
  
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