Website Promotion – Where Do You Start?

The majority of mistakes I see with small business owners and their websites can be traced back to an incorrect start. Most commonly I see the following issues:

  • Creating a site without a definite purpose
  • Promoting a cookie-cutter Site
  • Expecting a site not optimized for search engines to rank
  • Sites with ineffective lead collection and generation strategies
  • Launching a site with no customer interaction or otherwise outside the conversation stream, and,
  • Failing to give the prospective lead, customer or client what they want out of your site.

How do you know if you’re making these mistakes, and how do you avoid them? We’ll take them one at a time over the next few weeks and come up with some answers.

2 Replies to “Website Promotion – Where Do You Start?”

  1. Hi Tinu, it’s Emmanuel Kawana here. Resides in London. I’m basically into IT but I have a near-future plan to launch into my own business. My self-designed Website will soon be up online. I will love to get to know you more to probably share ideas on ways to optimize my scope in business world. Kindly consider this comment as an awareness that you will frequently receive emails from me.


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