What is Social Networking?

A social network is a site that facilitates relationships between people based on common interests. Examples would be Facebook, Ning, or LinkedIn.

Typically they have more features than forums, their predecessors in community software. They make it easier for people to share information, whether personal or professional in nature, via the web.

So social networking is the use of those sites to enhance, create or deepen relationships. They can be one-to-one, one-to-many, or entity-as-one to many.

You can find more technical definitions here.

And here’s a short video on the subject that is often referenced, on YouTube.

Continue reading “What is Social Networking?”

Website Promotion – Where Do You Start?

The majority of mistakes I see with small business owners and their websites can be traced back to an incorrect start. Most commonly I see the following issues:

  • Creating a site without a definite purpose
  • Promoting a cookie-cutter Site
  • Expecting a site not optimized for search engines to rank
  • Sites with ineffective lead collection and generation strategies
  • Launching a site with no customer interaction or otherwise outside the conversation stream, and,
  • Failing to give the prospective lead, customer or client what they want out of your site.

How do you know if you’re making these mistakes, and how do you avoid them? We’ll take them one at a time over the next few weeks and come up with some answers.