How Do You Use Social Networking Sites for Business?

There are two schools of thoughts on this.

One is more of a hard core, in-your-face, almost used-car-salesman-y method. Some say using the first method goes directly against the spirit f why social networking sites were created.

The second school of thought is more of a long-view, careful approach. Some say that it’s too touchy-feely and not profit-oriented.

The truth is you have to look at your market, look at each method, and decide which one is right for you and your business. I find the second one much more profitable and effective, but then, my audience is fellow business owners, who already have thriving businesses and want a solution.

If your audience is the “get rich quick” or “lose weight now” crowd, you probably want to go with the first method.

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What is Social Networking?

A social network is a site that facilitates relationships between people based on common interests. Examples would be Facebook, Ning, or LinkedIn.

Typically they have more features than forums, their predecessors in community software. They make it easier for people to share information, whether personal or professional in nature, via the web.

So social networking is the use of those sites to enhance, create or deepen relationships. They can be one-to-one, one-to-many, or entity-as-one to many.

You can find more technical definitions here.

And here’s a short video on the subject that is often referenced, on YouTube.

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