How to Succeed on Twitter for Beginners – And How To Fail

The great thing about Twitter is that it’s easy to jump right in and start using, for business or personal reasons.

The worst thing about Twitter is that it’s easy to jump right in and start using, for business or personal reasons.

Yes, I’m saying that one of Twitter’s biggest assets is also one of its greatest flaws. The most common mistake I see is what’s called “mention spam“. If you don’t know what that is, here’s an example.

A stranger tweets you, usually with an ask or a link. They’ve never had a conversation with you, and if you look at their account, they are making the same request of every single person they’ve targeted.

This may seem innocuous if you aren’t sending malware, but you have to look at it in terms of (a) effectiveness and (b) putting your account in jeopardy. Continue reading “How to Succeed on Twitter for Beginners – And How To Fail”