How to Succeed on Twitter for Beginners – And How To Fail

The great thing about Twitter is that it’s easy to jump right in and start using, for business or personal reasons.

The worst thing about Twitter is that it’s easy to jump right in and start using, for business or personal reasons.

Yes, I’m saying that one of Twitter’s biggest assets is also one of its greatest flaws. The most common mistake I see is what’s called “mention spam“. If you don’t know what that is, here’s an example.

A stranger tweets you, usually with an ask or a link. They’ve never had a conversation with you, and if you look at their account, they are making the same request of every single person they’ve targeted.

This may seem innocuous if you aren’t sending malware, but you have to look at it in terms of (a) effectiveness and (b) putting your account in jeopardy. Continue reading “How to Succeed on Twitter for Beginners – And How To Fail”

Twitter and the Recording Artist [audio]

Neon MicThoughts on how Twitter is currently used by the recording artist and what would make it better. For example, the current trend seems to be focusing on bad marketing instead of great music.

But instead, Twitter is seen so much as a broadcast medium that people new to it promote as if one repeated note is superior to a meaningful song. Which is crazy since music is one of THE most social things in the world…

Continue reading “Twitter and the Recording Artist “