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Posts Tagged ‘social media’

Want to lease space in your client’s minds, by lever­ag­ing the time they spend on the web?

Then it’s time to wake up.

To con­tinue from our last dis­cus­sion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the com­bi­na­tion of blogs and social media.

Most peo­ple never will never be on the front page of DIgg. Most peo­ple don’t need to be on the front page of Digg, despite the links and traf­fic it can gen­er­ate. Most pop­u­lar sites have never been, and aren’t actively seek­ing that as a strategy.

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Pop­u­lar­ity: 10% [?]

There used to be four dis­tinct rea­sons that peo­ple would ask me to help them with blogging.

1– A per­son had an idea or a story and wanted to be heard. It isn’t always about money or busi­ness — see the polit­i­cal blog­ger, and the per­sonal blog.

2– A per­son wanted to make extra money blog­ging. This doesn’t hap­pen as much, at least not on a full-time income level. But to some, even $5 — 20 a day is a huge help.

3– A per­son, (espe­cially an entre­pre­neur) or a larger com­pany wanted more vis­i­bil­ity. If you want to be seen, and to have mul­ti­ple oppor­tu­ni­ties to be seen again, you blog, and you keep blogging.

4– Bet­ter search engine results or traf­fic. I would get a let­ter from some­one who had X amount of traf­fic that would bring them Y con­ver­sions. And all they wanted was more of each.

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Pop­u­lar­ity: 11% [?]

Okay, we were talk­ing about what is going to suc­ceed social media and blog­ging. And it may be some­thing that already exists.

Let’s look into what’s poten­tially hap­pen­ing for Blogs first.

Jigga Wha?

1– Wide­spread Busi­ness Adop­tion of Lifestreaming?

Pos­si­bly. To us it may seem like every­one already “gets” blog­ging, but I meet peo­ple every day who either ask me “What is a blog?” or “Why should busi­nesses blog?”

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Pop­u­lar­ity: 19% [?]

So today, I woke up par­tic­u­larly refreshed and jazzed about a work­shop I want to give.

I asked peo­ple what they wanted, and they said a series of hands on lessons that will teach them how to use new media tools more effec­tively, and teach those of them who don’t know how to use them, where to start, and how to fit it into 15 — 30 min­utes a day.

Then I real­ized how absolutely bored I was with answer­ing the same ques­tions about blog­ging and social media that I was 5 years ago.

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Pop­u­lar­ity: 23% [?]