What Should You Do If You Don’t Get Social Media?

wwwMany of my local business clients say that they just don’t get social media. They tell me they just don’t understand how using social media is going to get them more business.

And the answer is simple, really. More effective exposure, faster.

To really wrap your head around this, it helps to realize that behind the search rankings, dot coms and email addresses are people. Why are people online? Because they want information, they want to be entertained, and they want to connect.

Continue reading “What Should You Do If You Don’t Get Social Media?”

If I Could Change Email, Twitter or Facebook?

I was asked in a survey what I would change about email, Twitter or Facebook. I can’t say whose survey because I agreed not to blog about it. But here’s the answer I gave them.

I would love email if I could view it like a forum, see at a glance what to skip and what needs priority now. I hate email and I’m working on setting up our email communications to go through Kayako.

Twitter I’d integrate with an online RSS reader like Google Reader, but with more sophisticated filtering that uses reader reactions and share to tell me what’s becoming more relevant in my topics of interest and help push them to the front, in real time.

Facebook, I would have stopped improving on right before they de-emphasized apps. They created a cottage industry then killed it, instead of improving client experience of it. Why?

Continue reading “If I Could Change Email, Twitter or Facebook?”