Web Visibility Question? Ask Tinu

You have an exist­ing busi­ness, and you want to make, say $10,000 a month with it, with an aver­age $100 sale. About 100 sales. For easy math we’ll say between follow-up and first time vis­i­tors, 2 per­cent of the peo­ple who visit your site end up becom­ing buy­ers by the end of the month. 

So to get to your goal, you need 5000 tar­geted vis­i­tors a month — not to the site, to the sales pages. To make it even harder, we’ll pre­tend that only half of the vis­i­tors to the site will even look at a sales page by the end of the month, though if we set up our sites, email newslet­ters, and blog­ging strat­egy cor­rectly, we know that’s not true. 

Which means that regard­less of how often they come back, we need to have 10,000 unique vis­i­tors a month. Let’s round that up to 334 unique vis­i­tors a day. 

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Last week, we were talk­ing about one of the rea­sons busi­ness blog­ging growth is slow­ing.

Part of the rea­son growth is slow­ing is that the instant fame model of blog­ging is prov­ing to be hol­low. You can’t be an instant suc­cess blog­ger. It just doesn’t happen. 

It may look like this blog­ger was an overnight suc­cess or that com­pany got instant social media atten­tion. But there’s always a huge amount of work cou­pled with a huge amount of work behind it.

And yet. There is a way that busi­ness blog­ging can greatly enhance your vis­i­bil­ity day after day, if you’re will­ing to forgo the Hyper-Viral model. 

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