Web Visibility Question? Ask Tinu

Many of my local busi­ness clients say that they just don’t get social media. They tell me they just don’t under­stand how using social media is going to get them more business.

And the answer is sim­ple, really. More effec­tive expo­sure, faster.

To really wrap your head around this, it helps to real­ize that behind the search rank­ings, dot coms and email addresses are peo­ple. Why are peo­ple online? Because they want infor­ma­tion, they want to be enter­tained, and they want to connect.

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Pop­u­lar­ity: 55% [?]

I was asked in a sur­vey what I would change about email, Twit­ter or Face­book. I can’t say whose sur­vey because I agreed not to blog about it. But here’s the answer I gave them.

I would love email if I could view it like a forum, see at a glance what to skip and what needs pri­or­ity now. I hate email and I’m work­ing on set­ting up our email com­mu­ni­ca­tions to go through Kayako.

Twit­ter I’d inte­grate with an online RSS reader like Google Reader, but with more sophis­ti­cated fil­ter­ing that uses reader reac­tions and share to tell me what’s becom­ing more rel­e­vant in my top­ics of inter­est and help push them to the front, in real time.

Face­book, I would have stopped improv­ing on right before they de-emphasized apps. They cre­ated a cot­tage indus­try then killed it, instead of improv­ing client expe­ri­ence of it. Why?

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Pop­u­lar­ity: 21% [?]

Every­one wants to know how I’m able to help my clients get their sto­ries in the Buzz sec­tion of Stum­ble­Upon, in Tweet­meme or on the front page of Digg.

Sh! Social Media Suc­cess Secrets!

You can’t sell access or rank­ing in any of these social media sites,and buy­ing votes is a tac­tic that doesn’t bear up, strategically.

What I am able to do is coach my clients on how to use social media, how to build their online and offline net­works, how to be authen­ti­cally influ­en­tial and how to cre­ate con­tent that their desired audi­ence finds compelling.

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Pop­u­lar­ity: 24% [?]