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There are two schools of thoughts on this. 

One is more of a hard core, in-your-face, almost used-car-salesman-y method. Some say using the first method goes directly against the spirit f why social net­work­ing sites were created. 

The sec­ond school of thought is more of a long-view, care­ful approach. Some say that it’s too touchy-feely and not profit-oriented. 

The truth is you have to look at your mar­ket, look at each method, and decide which one is right for you and your busi­ness. I find the sec­ond one much more prof­itable and effec­tive, but then, my audi­ence is fel­low busi­ness own­ers, who already have thriv­ing busi­nesses and want a solution. 

If your audi­ence is the “get rich quick” or “lose weight now” crowd, you prob­a­bly want to go with the first method.

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