Posts Tagged ‘promote a local business’

What Should You Do If You Don’t Get Social Media?

wwwMany of my local busi­ness clients say that they just don’t get social media. They tell me they just don’t under­stand how using social media is going to get them more business.

And the answer is sim­ple, really. More effec­tive expo­sure, faster.

To really wrap your head around this, it helps to real­ize that behind the search rank­ings, dot coms and email addresses are peo­ple. Why are peo­ple online? Because they want infor­ma­tion, they want to be enter­tained, and they want to connect.

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Pop­u­lar­ity: 55% [?]

Copying, Sharing and The Hyper-Viral Dream of Social Media

shareideasWant to lease space in your client’s minds, by lever­ag­ing the time they spend on the web?

Then it’s time to wake up.

To con­tinue from our last dis­cus­sion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the com­bi­na­tion of blogs and social media.

Most peo­ple never will never be on the front page of DIgg. Most peo­ple don’t need to be on the front page of Digg, despite the links and traf­fic it can gen­er­ate. Most pop­u­lar sites have never been, and aren’t actively seek­ing that as a strategy.

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Pop­u­lar­ity: 10% [?]