Has the Hype of the Social Media Mega-Viral Campaign Slayed the Business Blog?

There used to be four distinct reasons that people would ask me to help them with blogging.

1- A person had an idea or a story and wanted to be heard. It isn’t always about money or business – see the political blogger, and the personal blog.

2- A person wanted to make extra money blogging. This doesn’t happen as much, at least not on a full-time income level. But to some, even $5 – 20 a day is a huge help.

3- A person, (especially an entrepreneur) or a larger company wanted more visibility. If you want to be seen, and to have multiple opportunities to be seen again, you blog, and you keep blogging.

4- Better search engine results or traffic. I would get a letter from someone who had X amount of traffic that would bring them Y conversions. And all they wanted was more of each.

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The Beast is Hungry and Bored: What Happens After Business Blogging?

Okay, we were talking about what is going to succeed social media and blogging. And it may be something that already exists.

Let’s look into what’s potentially happening for Blogs first.

1- Widespread Business Adoption of Lifestreaming?

Possibly. To us it may seem like everyone already “gets” blogging, but I meet people every day who either ask me “What is a blog?” or “Why should businesses blog?”

The vast majority of people offline are not as plugged into the web as we are. It’s a fact – if you’re reading this, the vast majority of the population is less web savvy than you are. Much less if you’ve written something like this.

That means if we progress to business streaming, we’ll have to present a compelling reason why consumers should wade in our stream as opposed to, say, Facebook’s.

Continue reading “The Beast is Hungry and Bored: What Happens After Business Blogging?”