Posts Tagged ‘marketing’
Copying, Sharing and The Hyper-Viral Dream of Social Media
Want to lease space in your client’s minds, by leveraging the time they spend on the web?
Then it’s time to wake up.
To continue from our last discussion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the combination of blogs and social media.
Most people never will never be on the front page of DIgg. Most people don’t need to be on the front page of Digg, despite the links and traffic it can generate. Most popular sites have never been, and aren’t actively seeking that as a strategy.
Popularity: 10% [?]
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Has the Hype of the Social Media Mega-Viral Campaign Slayed the Business Blog?
There used to be four distinct reasons that people would ask me to help them with blogging.
1– A person had an idea or a story and wanted to be heard. It isn’t always about money or business — see the political blogger, and the personal blog.
2– A person wanted to make extra money blogging. This doesn’t happen as much, at least not on a full-time income level. But to some, even $5 — 20 a day is a huge help.
3– A person, (especially an entrepreneur) or a larger company wanted more visibility. If you want to be seen, and to have multiple opportunities to be seen again, you blog, and you keep blogging.
4– Better search engine results or traffic. I would get a letter from someone who had X amount of traffic that would bring them Y conversions. And all they wanted was more of each.
Popularity: 11% [?]
