Last week, we were talking about one of the reasons business blogging growth is slowing.
Part of the reason growth is slowing is that the instant fame model of blogging is proving to be hollow. You can’t be an instant success blogger. It just doesn’t happen.
It may look like this blogger was an overnight success or that company got instant social media attention. But there’s always a huge amount of work coupled with a huge amount of work behind it.
And yet. There is a way that business blogging can greatly enhance your visibility day after day, if you’re willing to forgo the Hyper-Viral model.