What Should You Do If You Don’t Get Social Media?

wwwMany of my local business clients say that they just don’t get social media. They tell me they just don’t understand how using social media is going to get them more business.

And the answer is simple, really. More effective exposure, faster.

To really wrap your head around this, it helps to realize that behind the search rankings, dot coms and email addresses are people. Why are people online? Because they want information, they want to be entertained, and they want to connect.

Continue reading “What Should You Do If You Don’t Get Social Media?”

The Anti-Recession Recipe for Business and How to Bake It til You Make It

salesup-359x360It’s the number one topic on everyone’s mind at some point: what will happen to my business during hard times?

It doesn’t seem to matter what business you’re in, or whether the news says it’s getting a little better or a little worse.

Every business owner’s mind drifts to the recession at some point.

Continue reading “The Anti-Recession Recipe for Business and How to Bake It til You Make It”