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  • wwwMany of my local busi­ness clients say that they just don’t get social media. They tell me they just don’t under­stand how using social media is going to get them more business.

    And the answer is sim­ple, really. More effec­tive expo­sure, faster.

    To really wrap your head around this, it helps to real­ize that behind the search rank­ings, dot coms and email addresses are peo­ple. Why are peo­ple online? Because they want infor­ma­tion, they want to be enter­tained, and they want to connect.

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  • salesup-359x360It’s the num­ber one topic on everyone’s mind at some point: what will hap­pen to my busi­ness dur­ing hard times?

    It doesn’t seem to mat­ter what busi­ness you’re in, or whether the news says it’s get­ting a lit­tle bet­ter or a lit­tle worse.

    Every busi­ness owner’s mind drifts to the reces­sion at some point.

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  • Last week, we were talk­ing about one of the rea­sons busi­ness blog­ging growth is slow­ing.

    Part of the rea­son growth is slow­ing is that the instant fame model of blog­ging is prov­ing to be hol­low. You can’t be an instant suc­cess blog­ger. It just doesn’t happen. 

    It may look like this blog­ger was an overnight suc­cess or that com­pany got instant social media atten­tion. But there’s always a huge amount of work cou­pled with a huge amount of work behind it.

    And yet. There is a way that busi­ness blog­ging can greatly enhance your vis­i­bil­ity day after day, if you’re will­ing to forgo the Hyper-Viral model. 

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    Pop­u­lar­ity: 36% [?]

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