Posts Tagged ‘local business’
What Should You Do If You Don’t Get Social Media?
Many of my local business clients say that they just don’t get social media. They tell me they just don’t understand how using social media is going to get them more business.
And the answer is simple, really. More effective exposure, faster.
To really wrap your head around this, it helps to realize that behind the search rankings, dot coms and email addresses are people. Why are people online? Because they want information, they want to be entertained, and they want to connect.
Popularity: 55% [?]
The Anti-Recession Recipe for Business and How to Bake It til You Make It
It’s the number one topic on everyone’s mind at some point: what will happen to my business during hard times?
It doesn’t seem to matter what business you’re in, or whether the news says it’s getting a little better or a little worse.
Every business owner’s mind drifts to the recession at some point.
Popularity: 100% [?]
What’s Better Than Being on the Front Page of Digg?
Last week, we were talking about one of the reasons business blogging growth is slowing.
Part of the reason growth is slowing is that the instant fame model of blogging is proving to be hollow. You can’t be an instant success blogger. It just doesn’t happen.
It may look like this blogger was an overnight success or that company got instant social media attention. But there’s always a huge amount of work coupled with a huge amount of work behind it.
And yet. There is a way that business blogging can greatly enhance your visibility day after day, if you’re willing to forgo the Hyper-Viral model.
Popularity: 36% [?]
Are Topical Social Networks the Next Big Thing?
If the growth of business blogging is slowing, and Twitter becomes old news, what will be be talking about next in social media?
We’re already audio blogging a bit, and video is getting to be a more feasible option. I don’t know that it will get to the point where just to be seen you need to have video, not any time soon.
Not the way it is with blogging.
Popularity: 26% [?]
