Have you missed Google’s updates to these two important documents?

Just because you aren’t a search professional doesn’t mean you can’t do a few things to give your site a fighting chance in Google.

What you need to know

FirmBee / Pixabay

Google updated? Oh no!

We’re not discussing those types of updates. And yes, they seem to have done a¬†tweak to their algorithm¬†recently, but really, that’s not our topic today.

Continue reading “Have you missed Google’s updates to these two important documents?”

How Important Is Your Bounce Rate? – Remarks from #SESLondon and @newpr

Somehow it slipped my mind that today is the second day of SES London – probably because today is my sister’s birthday and so my thoughts are elsewhere.

Anyway, upon remembering this, I began to vicariously explore the day via the #SESLondon Twitter stream.

If you’re not on Twitter, one good way to do this without logging in is to use Tweetchat. Just enter the hashtag into the space at the top of the page and you’ll have the #SESLondon discussion streaming on your screen. If you have a Twitter account, log in to be able to favorite, share or follow. Tweetdeck is another good tool if you’re not new to Twitter. I prefer the Tweetdeck Chrome Extension.

In so doing, I came across a WebProNews article by one of my favorite authors there, Chris Crum, SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring in which, among other things he covers Googler Avinash Kaushik’s talk.

Here’s what stood out for me right away: Continue reading “How Important Is Your Bounce Rate? – Remarks from #SESLondon and @newpr”