What’s Better Than Being on the Front Page of Digg?

Last week, we were talking about one of the reasons business blogging growth is slowing.

Part of the reason growth is slowing is that the instant fame model of blogging is proving to be hollow. You can’t be an instant success blogger. It just doesn’t happen.

It may look like this blogger was an overnight success or that company got instant social media attention. But there’s always a huge amount of work coupled with a huge amount of work behind it.

And yet. There is a way that business blogging can greatly enhance your visibility day after day, if you’re willing to forgo the Hyper-Viral model.

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Has the Hype of the Social Media Mega-Viral Campaign Slayed the Business Blog?

There used to be four distinct reasons that people would ask me to help them with blogging.

1- A person had an idea or a story and wanted to be heard. It isn’t always about money or business – see the political blogger, and the personal blog.

2- A person wanted to make extra money blogging. This doesn’t happen as much, at least not on a full-time income level. But to some, even $5 – 20 a day is a huge help.

3- A person, (especially an entrepreneur) or a larger company wanted more visibility. If you want to be seen, and to have multiple opportunities to be seen again, you blog, and you keep blogging.

4- Better search engine results or traffic. I would get a letter from someone who had X amount of traffic that would bring them Y conversions. And all they wanted was more of each.

Continue reading “Has the Hype of the Social Media Mega-Viral Campaign Slayed the Business Blog?”