Posts Tagged ‘business blogging’

The Conundrum of Consistency

Not that this blog has some kind of huge audi­ence, but the guilt of not updat­ing is exactly the same.

And I’m writ­ing about it because I know you’re hav­ing the same types of issues. I want to let you know that I’m not immune, that you have options, and that it doesn’t some­how make you less of a blog­ger to pub­lish less frequently.

Because here’s the conun­drum: you do all the stuff you’re sup­posed to do with blog­ging, and the result is that you help more peo­ple, or find more clients, or make more sales, or get more speak­ing engage­ments, or more in-store foot traf­fic, or all of the above, which now makes you too busy to blog.

Only, you bet­ter either keep blog­ging, or have some clients that pay every month, or else how are you going to keep your­self help­ing, find­ing, sell­ing, speak­ing, meet­ing and greeting?

If you’re not con­sis­tent, the gravy train even­tu­ally stops — unless you’ve been smart enough to get stuff from sev­eral sources.

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Pop­u­lar­ity: 8% [?]

Have You Been to Blog Island?

blogisland

I was liv­ing on blog island.

And it sucked ASS.

What’s blog island?

What’s more impor­tant than what it is, is how you get there.

To get to blog island, the first thing you have to do is start blog­ging.

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What’s Better Than Being on the Front Page of Digg?

Last week, we were talk­ing about one of the rea­sons busi­ness blog­ging growth is slow­ing.

Part of the rea­son growth is slow­ing is that the instant fame model of blog­ging is prov­ing to be hol­low. You can’t be an instant suc­cess blog­ger. It just doesn’t happen.

It may look like this blog­ger was an overnight suc­cess or that com­pany got instant social media atten­tion. But there’s always a huge amount of work cou­pled with a huge amount of work behind it.

And yet. There is a way that busi­ness blog­ging can greatly enhance your vis­i­bil­ity day after day, if you’re will­ing to forgo the Hyper-Viral model.

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Has the Hype of the Social Media Mega-Viral Campaign Slayed the Business Blog?

There used to be four dis­tinct rea­sons that peo­ple would ask me to help them with blogging.

1– A per­son had an idea or a story and wanted to be heard. It isn’t always about money or busi­ness — see the polit­i­cal blog­ger, and the per­sonal blog.

2– A per­son wanted to make extra money blog­ging. This doesn’t hap­pen as much, at least not on a full-time income level. But to some, even $5 — 20 a day is a huge help.

3– A per­son, (espe­cially an entre­pre­neur) or a larger com­pany wanted more vis­i­bil­ity. If you want to be seen, and to have mul­ti­ple oppor­tu­ni­ties to be seen again, you blog, and you keep blogging.

4– Bet­ter search engine results or traf­fic. I would get a let­ter from some­one who had X amount of traf­fic that would bring them Y con­ver­sions. And all they wanted was more of each.

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