The Conundrum of Consistency

Not that this blog has some kind of huge audience, but the guilt of not updating is exactly the same.

And I’m writing about it because I know you’re having the same types of issues. I want to let you know that I’m not immune, that you have options, and that it doesn’t somehow make you less of a blogger to publish less frequently.

Because here’s the conundrum: you do all the stuff you’re supposed to do with blogging, and the result is that you help more people, or find more clients, or make more sales, or get more speaking engagements, or more in-store foot traffic, or all of the above, which now makes you too busy to blog.

Only, you better either keep blogging, or have some clients that pay every month, or else how are you going to keep yourself helping, finding, selling, speaking, meeting and greeting?

If you’re not consistent, the gravy train eventually stops – unless you’ve been smart enough to get stuff from several sources.

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