Web Visibility Question? Ask Tinu

Archive for the ‘website promotion’ Category

Want to lease space in your client’s minds, by lever­ag­ing the time they spend on the web?

Then it’s time to wake up.

To con­tinue from our last dis­cus­sion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the com­bi­na­tion of blogs and social media.

Most peo­ple never will never be on the front page of DIgg. Most peo­ple don’t need to be on the front page of Digg, despite the links and traf­fic it can gen­er­ate. Most pop­u­lar sites have never been, and aren’t actively seek­ing that as a strategy.

Read the rest of this entry »

Pop­u­lar­ity: 10% [?]

So today, I woke up par­tic­u­larly refreshed and jazzed about a work­shop I want to give.

I asked peo­ple what they wanted, and they said a series of hands on lessons that will teach them how to use new media tools more effec­tively, and teach those of them who don’t know how to use them, where to start, and how to fit it into 15 — 30 min­utes a day.

Then I real­ized how absolutely bored I was with answer­ing the same ques­tions about blog­ging and social media that I was 5 years ago.

Read the rest of this entry »

Pop­u­lar­ity: 24% [?]

Because it works.

Next ques­tion.

Okay, kid­ding. Not about the part where I said that it works, though. It does work. Social net­work­ing gives all the peo­ple who use it, for all their dif­fer­ent rea­sons, what they want.

Some peo­ple want to be able to stay informed, whether it’s from dia­logue with friends or updates about their favorite sites, news, or inter­ests online.

Other peo­ple want to learn more about the peo­ple they’re going to meet offline, by meet­ing them in the online world first. It’s a heck of a way to get closer to peo­ple you admire, if only for a few min­utes, and often facil­i­tates the chance to meet them in person.

For every­one, it’s the same rea­son we net­work offline. Peo­ple are social creatures.

Read the rest of this entry »

Pop­u­lar­ity: 4% [?]

There are two schools of thoughts on this.

One is more of a hard core, in-your-face, almost used-car-salesman-y method. Some say using the first method goes directly against the spirit f why social net­work­ing sites were created.

The sec­ond school of thought is more of a long-view, care­ful approach. Some say that it’s too touchy-feely and not profit-oriented.

The truth is you have to look at your mar­ket, look at each method, and decide which one is right for you and your busi­ness. I find the sec­ond one much more prof­itable and effec­tive, but then, my audi­ence is fel­low busi­ness own­ers, who already have thriv­ing busi­nesses and want a solution.

If your audi­ence is the “get rich quick” or “lose weight now” crowd, you prob­a­bly want to go with the first method.

Read the rest of this entry »

Pop­u­lar­ity: 5% [?]