Web Visibility Question? Ask Tinu » website promotion

How Do I Build a Bigger Audience Around My Content?

Tinu — Fri, 19 Aug 2011 14:47:21 +0000

I just read a comment on Google+ in response to some great advice Google+ John Jantsch shared from his blog. The gist of it was that the idea that the results John gets on platforms like Google+ only applies to people with large audiences already, like Tom Anderson, John, Guy Kawasaki, etc. To which my [...]

Thanks Lisa, Or How Far Kind Gestures Go

Tinu — Wed, 03 Aug 2011 00:33:20 +0000

I was having the second of two really crappy bad days in a row. Then Lisa Byrne (who does awesome things, including Social Zest & DC Event Junkie) sent these flowers over to brighten my day. The card was also signed by pal Shashi Bellamkonda, and on behalf of the rest of the team I [...]

Google Plus Walkthrough Video

Tinu — Tue, 12 Jul 2011 03:41:11 +0000

Edit: I’m aware of the audio problems. Time was a factor in getting this video out to its intended audience. I haven’t written a walkthrough, review or any other commentary of Google+, despite the fact that I’ve been using it since late in the first round of invites. (And just to be clear, when I [...]

How You and A Small #BlueKey Will Change the World

Tinu — Mon, 16 May 2011 02:43:54 +0000

In today’s installment of Non-Profit Sundays, I want to tell you how you can help change the world with a blue key. If you get one, you can align with USA for UNHCR to help refugees get “the protection, food, shelter and care that they need”. This is normally the part where I’d go [...]

The Anti-Recession Recipe for Business and How to Bake It til You Make It

Tinu — Sun, 02 Aug 2009 02:46:39 +0000

It’s the number one topic on everyone’s mind at some point: what will happen to my business during hard times? It doesn’t seem to matter what business you’re in, or whether the news says it’s getting a little better or a little worse. Every business owner’s mind drifts to the recession at some point. We [...]

Why Creating Mini-Viral Success Brings MORE Traffic and Sales Than the Hyper-Viral

Tinu — Fri, 31 Jul 2009 20:55:45 +0000

It boils down to this. No matter who you are, it seems comparatively easy to get 100 people to do the same thing, to go in the same direction. By comparison, especially if you’re new to online marketing, it seems much more difficult to get 10,000 people to do the same thing. You may find [...]

Have You Been to Blog Island?

Tinu — Fri, 17 Jul 2009 08:42:17 +0000

I was living on blog island. And it sucked ASS. What’s blog island? What’s more important than what it is, is how you get there. To get to blog island, the first thing you have to do is start blogging. And you do all the regular stuff that they say bloggers are supposed [...]

What is the Mini-Viral Success Formula?

Tinu — Tue, 14 Jul 2009 07:13:40 +0000

You have an existing business, and you want to make, say $10,000 a month with it, with an average $100 sale. About 100 sales. For easy math we’ll say between follow-up and first time visitors, 2 percent of the people who visit your site end up becoming buyers by the end of the month. So [...]

What’s Better Than Being on the Front Page of Digg?

Tinu — Mon, 13 Jul 2009 21:56:33 +0000

Last week, we were talking about one of the reasons business blogging growth is slowing. Part of the reason growth is slowing is that the instant fame model of blogging is proving to be hollow. You can’t be an instant success blogger. It just doesn’t happen. It may look like this blogger was an overnight [...]

Long Live Shortcuts! But When Will The Shortcut Mentality Die?

Tinu — Mon, 13 Jul 2009 00:45:21 +0000

Well, there are shortcuts, and there are shortcuts. I usually just say “Shortcuts are just the long way to failure.” That’s not entirely true, it’s just a sound-bite. (More on the sound-bite tactic later.) REAL Shortcuts actually work, by definition. It’s the Shortcut Mentality that doesn’t work. Let me explain. A shortcut is defined as [...]

“Why Don’t You Put Your Link In Your Twitter Profile?”

Tinu — Sun, 12 Jul 2009 07:07:47 +0000

On Twitter the other day, someone asked me why I don’t put my site in my Twitter profile. 1– I don’t want the focus to be on my site from my profile. When people meet me via Twitter, I want them to interact with me before going to my sites. 2– I want the focus [...]

Copying, Sharing and The Hyper-Viral Dream of Social Media

Tinu — Fri, 10 Jul 2009 16:59:37 +0000

Want to lease space in your client’s minds, by leveraging the time they spend on the web? Then it’s time to wake up. To continue from our last discussion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the combination of blogs and social media. Most people never will [...]

The Beast is Hungry and Bored: What’s Happening After Social Media?

Tinu — Wed, 08 Jul 2009 18:20:12 +0000

So today, I woke up particularly refreshed and jazzed about a workshop I want to give. I asked people what they wanted, and they said a series of hands on lessons that will teach them how to use new media tools more effectively, and teach those of them who don’t know how to use them, [...]

Why Do People Use Online Social Networking?

Tinu — Thu, 02 Jul 2009 22:10:36 +0000

Because it works. Next question. Okay, kidding. Not about the part where I said that it works, though. It does work. Social networking gives all the people who use it, for all their different reasons, what they want. Some people want to be able to stay informed, whether it’s from dialogue with friends or updates [...]

How Do You Use Social Networking Sites for Business?

Tinu — Wed, 01 Jul 2009 22:10:31 +0000

There are two schools of thoughts on this. One is more of a hard core, in-your-face, almost used-car-salesman-y method. Some say using the first method goes directly against the spirit f why social networking sites were created. The second school of thought is more of a long-view, careful approach. Some say that it’s too touchy-feely [...]

What is Social Networking?

Tinu — Tue, 30 Jun 2009 22:22:10 +0000

A social network is a site that facilitates relationships between people based on common interests. Examples would be Facebook, Ning, or LinkedIn. Typically they have more features than forums, their predecessors in community software. They make it easier for people to share information, whether personal or professional in nature, via the web. So social networking [...]

Website Promotion — Where Do You Start?

Tinu — Fri, 19 Jun 2009 19:18:13 +0000

The majority of mistakes I see with small business owners and their websites can be traced back to an incorrect start. Most commonly I see the following issues: Creating a site without a definite purpose Promoting a cookie-cutter Site Expecting a site not optimized for search engines to rank Sites with ineffective lead collection and [...]

Website Promotion is My Game?

Tinu — Thu, 18 Jun 2009 19:03:10 +0000

It’s pretty obvious that Tinu’s my name. I was thinking of a cute way to rhyme that, and that got me to thinking — is the problem so many of us have with executing in website promotion the fact that we take it all so seriously? Food for thought. I’m gonna have a bit more [...]