Web Visibility Question? Ask Tinu

Last week, we were talk­ing about one of the rea­sons busi­ness blog­ging growth is slow­ing.

Part of the rea­son growth is slow­ing is that the instant fame model of blog­ging is prov­ing to be hol­low. You can’t be an instant suc­cess blog­ger. It just doesn’t happen. 

It may look like this blog­ger was an overnight suc­cess or that com­pany got instant social media atten­tion. But there’s always a huge amount of work cou­pled with a huge amount of work behind it.

And yet. There is a way that busi­ness blog­ging can greatly enhance your vis­i­bil­ity day after day, if you’re will­ing to forgo the Hyper-Viral model. 

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If the growth of busi­ness blog­ging is slow­ing, and Twit­ter becomes old news, what will be be talk­ing about next in social media?

We’re already audio blog­ging a bit, and video is get­ting to be a more fea­si­ble option. I don’t know that it will get to the point where just to be seen you need to have video, not any time soon. 

Not the way it is with blogging. 

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There used to be four dis­tinct rea­sons that peo­ple would ask me to help them with blogging.

1– A per­son had an idea or a story and wanted to be heard. It isn’t always about money or busi­ness — see the polit­i­cal blog­ger, and the per­sonal blog. 

2– A per­son wanted to make extra money blog­ging. This doesn’t hap­pen as much, at least not on a full-time income level. But to some, even $5 — 20 a day is a huge help.

3– A per­son, (espe­cially an entre­pre­neur) or a larger com­pany wanted more vis­i­bil­ity. If you want to be seen, and to have mul­ti­ple oppor­tu­ni­ties to be seen again, you blog, and you keep blogging. 

4– Bet­ter search engine results or traf­fic. I would get a let­ter from some­one who had X amount of traf­fic that would bring them Y con­ver­sions. And all they wanted was more of each. 

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