Archive for July, 2009
Long Live Shortcuts! But When Will The Shortcut Mentality Die?
Not That Kind of Shortcut. 
I usually just say “Shortcuts are just the long way to failure.” That’s not entirely true, it’s just a sound-bite. (More on the sound-bite tactic later.)
REAL Shortcuts actually work, by definition.
Popularity: 22% [?]
Posted in 
Tags: 
“Why Don’t You Put Your Link In Your Twitter Profile?”
On Twitter the other day, someone asked me why I don’t put my site in my Twitter profile.
1– I don’t want the focus to be on my site from my profile. When people meet me via Twitter, I want them to interact with me before going to my sites.
2– I want the focus to be on their site and whether I can help them, not me and how great I think I am.
3– Being semi-retired, I cherry pick my clients.
It used to be that I had to work with everyone who asked for my help, HAD to because if not I was gonna go broke.
Popularity: 78% [?]
Are Topical Social Networks the Next Big Thing?
If the growth of business blogging is slowing, and Twitter becomes old news, what will be be talking about next in social media?
We’re already audio blogging a bit, and video is getting to be a more feasible option. I don’t know that it will get to the point where just to be seen you need to have video, not any time soon.
Not the way it is with blogging.
Popularity: 27% [?]
Copying, Sharing and The Hyper-Viral Dream of Social Media
Want to lease space in your client’s minds, by leveraging the time they spend on the web?
Then it’s time to wake up.
To continue from our last discussion on this topic, the thing to wake up from is this dream of hyper-viral-marketing through the combination of blogs and social media.
Most people never will never be on the front page of DIgg. Most people don’t need to be on the front page of Digg, despite the links and traffic it can generate. Most popular sites have never been, and aren’t actively seeking that as a strategy.
Popularity: 10% [?]
